The one question that is asked by all businesses alike is whether it is recommended for them to invest in Search Engine Optimization (SEO) or just stick to buying PPC or Pay-Per-Click ads in Google. To be honest, the answer is all about what you wish to achieve.
The utilization of PPC
There’s no denying the fact that PPC ads run by an online marketing company are an amazing means of getting on the first page of Google in just a couple days – that too for countless keywords. However, it really isn’t the perfect option for small businesses for the simple reason that, well; it is going to make them burn a serious hole in their pockets. On the other hand, if you can afford it, then you are sure to get instant traffic on to your website from Google. Now, there are two considerations that you need to pay attention to when deciding to use PPC, which are:
- Just about 30 % of the businesses looking for services on the internet tend to click on paid search ads – they, for some reason, tend to prefer using organic results
- Once again – the cost!
The utilization of SEO
SEO is much in demand these days. Honestly, the kind of impact that search engine optimization has had over businesses and their attainment of new business is literally marvelous. However, SEO does NOT come easy. Also, it’s going to take at least six months of intense grueling efforts for you to start getting ranked highly for just a few keywords. But once that is done, your business would be open to acquire new business from the visitors that come by.
So, how do you go about deciding just how efficient PPC and/or SEO can prove to be in getting the visitors of your website to contact you? Well, here are a few considerations:
As a business, you would come up with a marketing campaign just so your website can get traffic that would help gain profits. Now, if your website is one that is rich in what you can call text-based content with lots of keywords targeted on it, then SEO is your best bet. However, if your website is a more flash-based one with restricted content that you do not plan on updating regularly, then PPC is the best option for you.
The objectives of your campaign
If you are interested in running a long-term campaign, then it is best for you to turn to SEO to acquire more business through the visitors that come on to your website. This is because SEO is a long-term program wherein you can expect getting results in about six months’ time. On the other hand, if you wish to drive traffic to, let’s say, a live event or a limited time offer, then PPC is just what you should consider. Visit website for more details.